2015

How to Choose a Live Answering Service

Live answering services offer virtual receptionists that are capable of taking your business calls and providing information to customers. Most of these services are run from call centres that work 24 hours per day, every day. The virtual receptionist that you choose will be able to greet callers with your business name whenever you can't answer the phone and then send you an SMS or email to inform you of the missed call.

Why Use a Public Relations Agency in Addition to a Marketing Firm?

Many business owners fail to understand the difference between a public relations or PR firm versus a marketing firm and what each one actually does for a company. A marketing firm specializes in paid advertisements for a business, whereas a PR firm specialises in editorial copy or news regarding a company; this may work by way of advertisement, but it may also be used for making announcements, handling negative stories in the press and the like.