Many organizations have taken up custom badges to market their brands at events like trade shows, sports competitions, conferences and other professional gatherings. Simple laminates with attendees' names are now a thing of the past, and designs are getting bolder. If you're looking to make custom badges for any particular event, the following are important ideas to bear in mind so as to achieve the desired effect.
It starts with branding
The most important point to remember is that you want your brand to be recognized instantly and from a distance. This means that the badge design should follow in the footsteps of your corporate branding, including logo, corporate colours and images among others. Remember that you have limited space to make an impression. Using non-textual communicators like brand colours can help with this.
Introduce colour coding to distinguish ranks
Instead of including textual information about an attendee's access levels/identity title, try colour coding the badges in order to distinguish one from another. For instance, you can use typeface/background colours to distinguish VIP guests, senior staff, junior staff, attendees, vendors etc. Those in charge of security and logistics will instantly know by looking at the badge who is allowed to go where, and this makes for easier coordination throughout the event.
Name details go front and centre
The reason behind most events is to allow people to meet and socialize with one another, as well as learn about new products. To facilitate this, attendees' names should be put in bold typeface right at the front. Any other information should be worked into the remaining space: social signals, company name and logo, sponsorships, schedules etc. If there is insufficient room, consider dispensing with non-essential information – you can use colour and images to distinguish a brand while allowing room for vital information to be printed.
Security codes can do more than just one thing
You can use RFID chips, QR codes and NFC features for more than just security today. Use these unique markers on your badge to improve social connectivity between attendees and hence increase brand awareness on social platforms. For example QR codes embedded into custom badges can direct event attendees to videos about the organization or products when scanned on their phones. These simple add-ons can help you communicate more to your attendees without affecting the design of your badge.
Utilize hashtags to create a buzz
Events are an opportunity for socialization, which extends beyond one-on-one interaction to online relationships after the event. Therefore, way before the event, you can set up a hashtag to raise awareness and buss around the event. Include the hashtag and social profile details somewhere on the custom badge if space allows, and encourage attendees to post their real-time experiences of the event online in various social profiles.Share