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Marketing Local Products to a Global Audience: Marketing Ideas

5 Design Ideas that will make your custom badges stand apart

Posted by on Apr 15, 2016 in Uncategorized | Comments Off on 5 Design Ideas that will make your custom badges stand apart

Many organizations have taken up custom badges to market their brands at events like trade shows, sports competitions, conferences and other professional gatherings. Simple laminates with attendees’ names are now a thing of the past, and designs are getting bolder. If you’re looking to make custom badges for any particular event, the following are important ideas to bear in mind so as to achieve the desired effect. It starts with branding  The most important point to remember is that you want your brand to be recognized...

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How to Choose a Live Answering Service

Posted by on Sep 9, 2015 in Uncategorized | Comments Off on How to Choose a Live Answering Service

Live answering services offer virtual receptionists that are capable of taking your business calls and providing information to customers. Most of these services are run from call centres that work 24 hours per day, every day. The virtual receptionist that you choose will be able to greet callers with your business name whenever you can’t answer the phone and then send you an SMS or email to inform you of the missed call. In some cases, the operator can even transfer the calls directly to you. Here are some questions designed to help...

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Why Use a Public Relations Agency in Addition to a Marketing Firm?

Posted by on Aug 10, 2015 in Uncategorized | Comments Off on Why Use a Public Relations Agency in Addition to a Marketing Firm?

Many business owners fail to understand the difference between a public relations or PR firm versus a marketing firm and what each one actually does for a company. A marketing firm specializes in paid advertisements for a business, whereas a PR firm specialises in editorial copy or news regarding a company; this may work by way of advertisement, but it may also be used for making announcements, handling negative stories in the press and the like. If you own a business of any sort, you may want to consider using a public relations agency in...

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